Fig.: to make a display of wealth and luxury

Now that I own a brand-new Ferrari I can definitely put on the Ritz in my neighborhood

Certo che con la mia Ferrari nuova fiammante posso andare in giro per il mio quartiere a fare il grande

They want to be second to none and do everything they can to put on the Ritz

Non vogliono essere secondi a nessuno in quanto ad apparenze e vogliono sempre fare i grandi

From the name of the Swiss César Ritz and the various luxurious hotels he built